Founder & Chief Memory Maker
Rebel & Soul

Kristy Castleton is the Founder and Chief Memory Maker of Rebel & Soul, a multi-award winning Neuroexperience agency who apply a proprietary neuroscience methodology called INVOLVE ® , to produce highly memorable marketing and live event experiences.

Kristy is both the rebel and the soul, an extrovert and a geek. Her passion for neuromarketing and technology teamed with a love for new experiences, drove her to set up an agency that does things a little differently to all the rest.

The agency is privileged to work with some of the world’s leading brands and agencies like The Macallan, Sephora, HSBC, CNN, Chanel and Dentsu to create marketing campaigns that pack a memory laden punch. Think emotion tracking wearables, gamification, oversize holograms (of Sir Richard Branson amongst others…) and mixed reality, teamed with highly shareable content. Rebel & Soul hold the coveted 2019 Agency of the Year award with both Marketing Magazine, The Special Event Asia and Campaign Asia.

Kristy’s extensive local and global brand experience sees her regularly called upon for insights on Neuroexperience, neuromarketing, experiential marketing, customer engagement, return on investment, leadership and mentorship. Kristy is one of the lead keynotes and judges for the voices of the marketing and events industry in APAC, namely Mumbrella and The Special Event Asia.

Kristy’s vision is to drive global marketing from an art into a science. With a 2020 Campaign Asia Women Leader Change ‘Innovator of the Year title, 2019 Campaign Asia Women Leading Change ‘Entrepreneurship of the Year’, 2018 CMO Women’s Leadership Award and as one of only two founders to feature in Campaign Asia’s Women to Watch list it’s clear that her unique application of science to memory making is driving her closer toward her goal.

Judging panel

Katherine Tooley

SVP, Experiential
Vice Media Group

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director

Colin O'Toole

Associate Director Marketing – Equity and Partnerships Cadbury UK&I

Katie Streten

Head of Experiential Strategy
Geometry MENA

John Trinanes

Opus Agency

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients

syahirah din kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director

Sharon Lewis

Strategy & Marketing Director

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas


UK Director of Experiential & Live Events
Momentum Worldwide

Melissa Noakes

Head of Events and Divisional Sponsorship

Andy Sexton

Creative Director

Mimi Poskitt

Senior Producer
Secret Cinema

Alex Woodfield

Head of Event Operations
British Fashion Council